What the Fashion System Can Learn From Supreme-Style Product Drops

Source: Instagram/@beatthemeattt

One of the best articles I seen for a while, on what the fashion system can learn from Supreme’s strategy of product drops. Shifting away from the traditional fashion cycle, this strategy generates excitement and encourages customers to constantly re-engage, creating a kind of consumer ritual. Small labels, up-and-coming brands, so on and so forth… may do no wrong in taking a leaf out of these guys…

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