What the Fashion System Can Learn From Supreme-Style Product Drops

Source: Instagram/@beatthemeattt

One of the best articles I seen for a while, on what the fashion system can learn from Supreme’s strategy of product drops. Shifting away from the traditional fashion cycle, this strategy generates excitement and encourages customers to constantly re-engage, creating a kind of consumer ritual. Small labels, up-and-coming brands, so on and so forth… may do no wrong in taking a leaf out of these guys…

The Rise of Indie Fast Fashion

A look from Genuine People | Source: Genuine People

Obviously not as simple as it sounds, but it goes to show, you’re pretty much there if you:

  1. Have a compelling brand story to tell
  2. Great looking niche product line
  3. Appropriate price points
  4. Genuine and Engaging experience with your followers on Social Media